【美股財報季】苹果财报喜忧参半，服务业务表现亮眼

苹果股价自今年初以来已经上涨了约51%，这在一定程度上得益于投资者对经济周期变化的期待。

2023年，科技股重新焕发光彩。截至今年6月末，由“股神”巴菲特管理的知名投资基金--伯克希尔哈撒韦公司对苹果的持仓占其总持仓市值的51%。

这无疑是对苹果公司的极大认可，也使这支股票受到投资者更多关注，成为他们投资组合的重要组成部分。

苹果第三财季（2023年第二季度）核心数据如下：

• 总营收同比下降1%至820亿美元(符合预期)。
• 产品(占总营收的74%)同比下降4%，至610亿美元。
• 服务(占总营收的26%)同比增长8%，达到210亿美元。

从业绩数据看，硬件营收随着新品发布情况起起落落，而服务业务营收过去几年中一直稳步增长并创纪录新高，成为收入增长的主要引擎。

展望未来，预计第四财季（2023年第三季度）的同比收入表现将与第二财季相似。

由于美元走强，营收可能受到2个百分点的汇率负面影响。

分业务看，预计iPhone和服务业务营收加速增长，而iPad和Mac可能会出现两位数同比降幅，原因是去年的比较基数较高。

• 新产品和服务展望

与其他公司巨头相比，苹果在人工智能(AI)方面的消息不多。当然，这种沉默不应该被认为是无所作为。

据非官方消息，苹果正在开发自己的人工智能聊天机器人 “Ajax”且正在测试名为“Apple GPT”内部工具。

短期内，苹果不会亮出所有的底牌，不过明年可能会有AI产品的重大发布。

其他方面，由于复杂的制造问题，苹果公司将新款耳机Vision Pro 2024年的生产目标从100万台下调至40万台。复杂的EyeSight功能和4K微型OLED显示器的性能不佳是导致生产受挫的主要原因。

在前景不甚明朗的情况下，苹果股票走势变化或有些缓慢，等待进一步的驱动因素，但该股仍然是市场的“宠儿”。

• 股价有望恢复长期升势

从技术面看，苹果股票仍处于长期上升趋势中， 50日和200日移动均线呈现看涨“金叉”。

在达到196.26高点后，该股回落至172.88，然后获得支撑重新反弹至50日均线上方，看上去有望恢复长期升势。

如果股价能守稳50日均线，预计上行初步阻力位在196.26，突破后目标将看向200心理关口。

反之，如果股价重又失守50日均线，则将再度下探172.88支撑位，然后可能跌向200日均线所在的163.4。

Disclaimer: This written/visual material is comprised of personal opinions and ideas. The content should not be construed as containing any type of investment advice and/or a solicitation for any transactions. It does not imply an obligation to purchase investment services, nor does it guarantee or predict future performance. FXTM, its affiliates, agents, directors, officers or employees do not guarantee the accuracy, validity, timeliness or completeness of any information or data made available and assume no liability for any loss arising from any investment based on the same.

Risk Warning: CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your PepsiCo is an American multinational company engaged in the manufacture, marketing and distribution of beverages and snacks, which has its origins in 1898 when the pharmacist Caleb Bradham developed the original recipe for Pepsi-Cola.

But it was not until 1965 that the merger of the Pepsi-Cola Company and Frito-Lay gave rise to the PepsiCo Inc. company we know today. The company has an international presence in more than 200 countries, where it has more than 23 different brands in its portfolio.

One of the current highlights of PepsiCo is the way it managed its business at the worst time of the pandemic, as it was able to adapt to the logistical problems and the closure of stores due to health restrictions. In this context, it opened the snacks.com website, which made available almost all of its product offerings, which arrived directly at the consumer's doorstep, generating a $20B ecommerce business for the company. money.

NOTES TO EDITORS

FXTM Brand: ForexTime Limited is regulated by the CySEC (licence no. 185/12) and licensed by the SA FSCA with FSP number 46614. Forextime UK Limited is authorised and regulated by the FCA (licence no. 777911). Exinity Limited is regulated by the Financial Services Commission of Mauritius with license number C113012295.